We were brought in by our partners at George P. Johnson to create a “VR Cafe“ installation for the Charles Schwab IMPACT 2016 conference. Taking place anually, IMPACT attracts thousands of attendees. Charles Schwab always features one “innovation“ booth on the expo floor each year, a showpiece setup that allows attendees to experience technology from a hot up-and-coming industry. In 2016, that technology was VR. The Soap Collective built a temporary “cafe“ on the expo floor, featuring 3 high-end Oculus Rift/HTC Vive VR stations as well as a number of mobile VR “hangout“ seats for waiting attendees. Our team curated a list of the best experiences currently available, and had the privilege of introducing hundreds of people to VR for the first time.

Installation Concept, Content Curation, Site Management